SEO is increasingly growing and finding a place among online business owners who understand that the key to a sustainable growth is organic growth. Hence, to stay relevant and attract customers, businesses need to work on newer techniques and strategies for marketing. A recent study denoted that using the standard tools for SEO saw around a 2-3% successful conversion rate. In simpler words, this means that for every 100 organic visitors on the website, at least 2 to 3 of those users successfully converted into customers for the brand or business. To fully scale the power of SEO, one must understand that there are a lot of inner yet advanced techniques one needs to know to give the website a healthy and sustainable ranking on online searches.
5+ Advanced SEO Techniques & SEO marketing strategy
Here are some of the most sought after SEO marketing strategies that one can employ to bridge the gap between visitors and clicks.
Structured Data Markup
One of the best ways to understand how to increase website traffic organically, reach and click-through rate for a website is to add structured data markups within the content of the website. It has been seen that after including structured data markup in the content, the click-through rate of a website has been boosted by nearly 40%. Moreover, this trick also helps the website rank higher and be more visible in SERPs (Search Engine Results Pages).
Mobile App Optimization
Most businesses these days operate both, a website and also an application. So, when thinking about how to increase organic traffic on websites, you need to understand that most of the applications are designed to run on mobile phones. In that case, developers need to optimize the apps to their fullest. This directly improves the app store rankings for the particular application. While it can be surprising, it is true that even app store searches count for organic search credibility and are directly connected to SEO methods like attractive and easy-to-use platforms, attractive titles, etc. within the application.
Voice Search Optimization
Most search engines use voice assistants these days to make query searching more convenient for users. To cater to these needs and still maintain a healthy organic search ranking, websites need to optimize their voice search options. It has been seen that organic searches account for nearly 53% of the website traffic in which voice search has a majority stake. This involves using long-tail keywords that can precisely detect the query and provide accurate results based on the questions asked.
Artificial Intelligence
AI is taking over nearly every digital operation and bolstering it. SEO is no exception. Websites these days are integrating AI tools within the general website operations to analyze search engine trends better. AI tools are helping to analyze the general trends and recommend like-minded techniques that allow websites to maintain a high ranking on search results.
Targeting Geo-Specific Areas
Demographics are an important factor in running any business, more so if it operates heavily through online means. As a result, businesses that operate at extremely specific geographic locations, must implement local SEO techniques and study the local trends. This allows the business and its online presence to blend with the local standards thus yielding better results. By using specific SEO tools and techniques, businesses can attract local clients and get targeted results.
SEO strategies to generate traffic
User Generated Content
Another SEO strategy to generate traffic is user-generated content is one of the best ways to gain firm online authority and boost overall visibility on search results. This content mostly includes customer reviews and testimonials. Having such content on the website creates a social link and is one of the most used SEO tools to have a better online presence.
GMB Listing
GMB or Google My Business listing plays a vital role for businesses to create a good rapport with online visitors. GMB listing is a method whereby the details of a business are constantly updated for visitors to get accurate details. Information like business address, communication methods, working hours, etc. are some of the common details listed on Google My Business. Usually having reviews and feedback from website visitors on GMB allows the business to target local clients and maintain a good ranking.
How to increase website traffic organically
Online Rating and Reviews
To understand how to increase website traffic organically, it’s similar to having user-generated content within the website. However, in this case, the business needs to encourage its visitors and customers to leave an online review on search engines like Google, Yelp, etc. This creates a positive image and embeds a good affirmation in the minds of prospective clients. Businesses should also consider responding to the reviews and feedback. This shows that the brand cares for its customers, thus leaving a good impression on search results.
Local Keyword Targeting
Local keywords are quite an important factor in driving the success of a website on search engines. Local keywords include area or location-specific keywords that can target the local traffic to the website when a relevant search is made. However, these keywords need to be used quite strategically. Meta tags, headings, and body text are some of the common sections in the content where local keywords can be used to yield the maximum result and best search engine rankings.
How to increase organic traffic on website
Backlinking is one of the most important ways to understand how to increase organic traffic on a website. It is an essential factor for websites to perform well when it comes to search engine results. In this case, websites need to acquire backlinks from local web pages and online information directories. This helps to increase the relevance and ranking of the websites at a local searching level i.e., geographic location-specific searches. To cater to such needs, businesses need to create relations with local brands and engage socially and also from a business point of view.
Conclusion
SEO is a deeper yet extremely important factor for any online business to perform, especially today where every industry is saturated with multiple competitors for a business. As a result, it’s necessary that you rely on a dependable SEO company like O+ that employs experienced SEO experts and delivers personalized ad-free organic growth strategies for your business.
FAQs
- What are some of the basic SEO techniques?
Some of the basic SEO techniques that are used for rank building include keyword research and implementation, link building, content marketing, technical optimization tools, etc.
- How important is organic SEO search?
Organic searches drive a majority bargain for the currently reported website traffic daily on multiple websites. This explains how important organic searches are for businesses and how every business should use the best tools possible to cater to their needs.
