Organic traffic on a particular website refers to the advertisement or marketing that does not need any money or ad spend. It primarily happens through search engine visibility. In simpler words, when a user searches for a particular website of a business or a brand on any search engine such as Google, Yahoo, Bing, etc. it counts as an organic search.
The best part about organic traffic is that it is completely Ad-free. The biggest reason why businesses need organic traffic is that it’s sustainable and brings a lot of exposure and visibility to the brand. Interestingly, organic searches account for most of the traffic every website faces. However, to invite and maintain the maximum amount of organic traffic for the websites, businesses need to perform a lot of advanced techniques that allow them to increase the traffic as a result.
The blog provides insights on some of the most practical and effective steps that you can follow to increase the organic traffic to your website and maintain steady growth.
How to drive traffic to your website
Include Fresh Content
In most cases, people want to see fresh and updated content when they visit your website. This says that the business cares about the online traffic and maintains its website by updating the content within. This content includes everything from blog posts, images, videos, etc.
If the content is not updated regularly, the algorithms used by Google can slash the ranking of the page. This can lead to a fall in organic traffic. However, keeping your website updated with the latest information in your niche can easily help the website restore and expand organic traffic.
Use Internal Linking to Good Use
Internal linking is an important and powerful tool that can drive traffic towards your website in an extremely positive way. They are mainly used within your website to link one relevant page to the other. It is a great way to restore the traffic to dead-end pages of the website. The golden rule of thumb is to link the dead-end pages to the content of the active pages. This actively distributes the traffic over the entire website and has a positive impact on search engine rankings.
It has been seen that nearly 94% of the websites that are ranked on Google search engines do not contain any internal or backlinks. Given this staggering number, if a particular business actively uses internal or back-linking techniques, it gets an increased chance of standing out from the crowd, attracting more visitors, and having a better search engine ranking.
Create Area and Language-specific Content
Google uses quite a surprising algorithm whereby it studies the location of the searcher and besides giving search results in English, it also provides options to get a translation in the native and regional language. This plays a vital and unique role in getting a particular website a higher ranking in SERPs (Search Engine Result Pages).
More often than not it has been seen that a page might not perform well when it is shown in the English results. On the contrary, if the website has compelling and well-translated content, it performs well and ranks higher on pages with other languages. This way, the website gets a cutting-edge boost compared to its competitors and due to its uniqueness has a better chance of performing well when it comes to organic traffic.
Use ChatGPT if Necessary for Site Titles
While ranking well on the search engine results is important, getting more clicks on the website is what a business should be looking for. This is how a business can make the most of organic traffic and generate profit from online sources. One quick way to do that is by creating or generating compelling titles for the website content.
No business is shying away from using the advancements made in AI or Artificial Intelligence. Amongst the top idea generators, ChatGPT ranks quite positively. Therefore, using the generative AI chatbot can help businesses generate better, more compelling, and more attractive titles for the content of the website.
It would help thoroughly with both factors, ranking on the search engine results for a particular topic and also having a higher click-through rate, meaning that chances of converting the organic traffic into customers would increase substantially.
How to increase traffic on website through SEO
Schema Markup is Becoming Increasingly Important
Schema markup is one of the newest algorithms used by Google to understand the content within a particular website. It is also the way search engines communicate with websites to analyze the content within and recommend when any relevant search is made.
There are two specific ways to generate schema markup that can help with organic traffic and rankings of a website:
- You can either use a CMS (Content Management System) or plugin. Here you would just need to fill in the necessary details, and the system would auto-generate schema markup pointers.
- The other option is to use a specific schema markup generator. Using a specific generator is a better option whereby one can generate customized markup pointers and have them integrated at the right places when required.
Do Miss Out On Featured Snippets
Featured snippets now occupy a hefty estate in Google search results. Specifically after an updated way of displaying bite-sized information was first added to the search engine, recently. A featured snippet is a short yet relevant and specific information about a particular topic shown at the very top of the Google search results.
It provides a quick and easy way to gain top spots for any website and fetch unique clicks. Users who search for relevant topics are more likely to visit the website that displays the snippet since a major part of the required information is shown in that part. However, to crack the game of featured snippets on Google search results, you should keep in mind that it is heavily keyword-driven. It does not matter if you use general keywords or long-tail keywords, you must use them strategically to have a go at the top spot of featured snippets.
Conclusion
While organic traffic is an extremely positive thing for your website and business, there can be sudden dips experienced regarding both search engine rankings and click-through rates. In that case, businesses should consider working with comprehensive search engine optimizers like O+. The agency not only develops unique SERP strategies to keep your business Ad-free on autopilot, but also runs continuous checks and audits to maintain and optimize a website..
FAQs
- What are the various SEO factors that affect search engine ranking?
- Search engines use multiple factors to judge the ranking of a particular website. Some of the common ones include target keywords used, loading speed, number of backlinks, website safety, content quality, etc.
- What is Google’s penalty?
- Google inflicts penalties and charges on websites if the standard or quality of the content is not maintained. It is one of the SEO negatives, whereby if there are too many red marks against the algorithm standards, the website attracts a penalty.
