Most websites have two primary targets with respect to organic growth – getting heavy organic traffic for conversion and finding a place on the top page of SERPs (Search Engine Result Pages). SEO is extremely important to achieve both of these results. To manage and handle SEO, it is important to know the basics of SEO and how to execute SEO strategies for a website step-by-step.
With a proper strategy to use the right SEO tactics at the right place, you will succeed almost every time. A recent study found that 68% of the information provided online starts with searching content on a search engine. Having said that, with the right plan and implementing the correct SEO techniques can provide your website with maximized exposure and enriched rankings on relevant search results.
With the blog, we discuss the best process of SEO you should follow to achieve results that can benefit your website and online business.
SEO Steps for Websites
Research About the Keywords
Keywords are the foundation of successful SEO for a website. They are essentially the specific words, phrases, or even questions that people type in the search box of a search engine to get information about a particular topic. With a mere percentage of just 0.0008% of the keywords per month get more than 100,000 searches. With such a small number, keywords need to be researched with search intent in mind and must be used strategically throughout the content for maximum results.
Usually, there are four types of keywords based on what the user wants to search:
- Informational- It is when users want to search for information on specific topics
- Commercial- It is when users want to visit websites of specific products, brands, or services
- Navigational- It is when users want to reach specific websites
- Transactional- It is when users want to perform some kind of transaction like purchase, payment, etc.
Re-check Your Keywords with Google
Now that you have created a list of the possible keywords that are relevant and can be used with your content, go to Google. Enter the keywords from your list and check how they are performing when used by other websites. If you employ experienced SEO agencies like O+, you can get detailed insights of every keyword related to your online business.
Analyze every possible factor regarding a particular keyword before using it ultimately in your content. Factors should include the current performance, performance over a certain period, search intent related to the keyword, alternative options with the keyword, and much more. Tools like Semrush can come in handy when executing such practices. Researching this deep never fails and helps you implement the best keywords.
Create Content Around the Keyword
Once the target keywords are found and confirmed, now it is time to structure the overall content. Keywords are already in sync with the topic you wish to design your website on. A good rule of thumb is to structure the content based on the target keywords.
Structure the outline of the content and what needs to be filled within. The most important part of content creation is to add the keywords at the right places where they can create the most impact. Thus it is important to understand how the mechanism of keywords work within the content.
Backlinks are Important
Just the quality of your content or the strategic use of keywords would not help secure a good ranking on search results or a heavier dose of organic traffic. One of the other factors that determines the needful is the backlink accumulation of your website.
Backlink refers to the link created on another website that redirects the user to your website. Backlinks are extremely important and constitute a good chunk of success for any website that wants to perform well. It has been seen that pages that are ranking amongst the top 10 in the search results have an average of 9.5% backlinks from new websites. This statistic is possibly enough to explain how backlinking has a positive effect on search engine rankings.
Maintain the Technical SEO Factors
Google uses two functions on every website: crawl and index. Crawling is a process that Google does to review and analyze every bit of content and aspects included in the website. On the other hand, indexing is yet another function by Google that refers to the process whereby the content within the website is arranged and stored in a manner that it can easily be displayed during a relevant search.
When it comes to managing technical SEO for a website, it means making Google’s task easier for crawling and indexing. The better technical SEO management, the better rankings to be expected. Certain factors that are included in technical SEO steps include the loading speed of every page, removing excess or unused CSS, enabling text compression, a mobile-friendly approach to the website, and formatting the robot.txt file properly to enable Google to crawl sensitive pages on the website.
User Experience is an Important Aspect
Google is all about providing the best user experience or UX to its visitors. Hence, to ensure that your website attracts ample organic traffic and has a good ranking on SERPs, it is important to provide a good user experience.
Some easy ways to better your website’s user experience is by breaking up large chunks of text and elements into smaller bulleted lists which also might include images, videos, and other graphics. Other than that, navigation across the website is an important element, ease of use for visually impaired people, loading speed of the page, titles, and headings are some of the essential aspects to look after.
On-page and Off-page Process of SEO
Before we get into the process of SEO, related to on-page and off-page, let us look at what they are.
On-page SEO – The concept of on-page SEO refers to the elements present within the website that can be seen and interacted with. It includes the elements that can be changed or updated to better the rankings on Google.
Aspects within on-page SEO:
- It focuses on the optimization made within the website.
- The elements include titles, tags, content, keywords, design, and flexibility of the website.
- It helps with exposure and visibility directly promoting organic traffic.
- On-page SEO is handled directly by developers and website owners.
Off-page SEO – As the name suggests, off-page SEO refers to elements and operations outside the core workings of the website. It is more of a reliability and authority scenario in the search engine.
Aspects of off-page SEO:
- It focuses on the operations and optimization processes externally and not within the website.
- The elements include backlinks, mentions from other brands and businesses, social media engagements, etc.
- It helps with online authority, exposure, and credibility amongst other brands.
- It is controlled and updated by external factors.
Conclusion
SEO consists of multiple factors, all of them being interconnected. You cannot overlook any one of them and expect your website to perform at its highest. As a solution, it is best to accommodate a strategic partner who understands your business and detailed SEO contacts to deliver ad-free organic growth opportunities like O+. For those seeking comprehensive solutions, search engine optimizer services can provide the expertise needed to achieve optimal results.
FAQs
Why should we integrate on-page and off-page SEO?
Both on-page and off-page SEO work in tandem. Without one, the other would not work. To ensure that the high-end content and design through on-page SEO reaches the target, off-page SEO must work in synergy to attract more visitors.
What are some of the technical aspects of on-page SEO?
Some of the technical aspects of on-page SEO include URL optimization, attractive page titles, comprehensive meta descriptions, linking strategies, etc.
