Today, businesses are continuously looking to enhance and solidify their online presence. Through their efforts, they have realised the need for organic growth. SEO or Search Engine Optimization. SEO has increasingly become one of the most important factors that can drive the success rate of a brand or business online. With over 90% of daily searches made on Google, using online tools and techniques to push content to a wider audience is a must for businesses these days.
As a result, SEO becomes a must for any brand or business to maintain a higher ranking and constant visibility for relevant searches. Moreover, the techniques used for optimizing a website for a search engine of Google’s magnanimity and their 200+ algorithms that update every once in a while must be of equal advancement and prowess.
There are multiple techniques that one must follow to optimize their website according to the needs and the algorithms used by the search engines. However, one should also know when and how to use them. Here we have mentioned some of the best tips and tricks you can follow to enhance the performance of your website when it comes to the SEO scenario.
SEO Tips and Tricks to Enhance Website Performance
Concentrate on UX
UX or User Experience is one of the driving factors and top factors in SEO tips and tricks to help your website rank higher on Google SERPs (Search Engine Result Pages). Recently, in March 2021, Google updated the Core Web Vitals release where one of the main points indicated that pages that intend to perform well need to get their user experience on point as the tech giants thrive to provide the best.
Within the Core Web Vitals, Google pressurized on three main UX components:
- Stability of the website on different devices
- The loading speed of the website
- Responsiveness and interaction of the website on user’s requirement.
Internal Linking is Important
There are two types of linking usually used to improve your website SEO performance: internal and external or back linking. Between the two, Google has highlighted the creation of internal links more recently. The main task of creating internal links is to link multiple pages within a particular website.
This can be done using relevant keywords at target areas of the content within the website. This is a driving factor behind creating a smoother user experience. It allows users to directly jump to the pages they need and also facilitates the use of URLs (Unified Resource Locator). Another advantage of internal linking is it helps the traffic get evenly distributed across all pages of the website. The recent stats say that over 90% of the internal pages of a website do not find organic traffic and hence, internal linking facilitates that as well.
Videos Attracts Traffic
A recent study has shown that websites that have actively embedded videos in their content have seen a 41% boost in traffic compared to websites that have used text-based content. Given this stat, it’s evident that businesses need to use more videos. Primarily because they are a more engaging type of content for every viewer irrespective of their age group. The easiest way to do this is by creating a brief script of the text-based content, filming the video, and integrating it into the right sections of the website to invite maximum traffic.You can also use animated video or explainer videos.
Opt for YouTube SEO
Talking about video, Youtube is a platform you cannot miss. YouTube SEO is quite similar to Google SEO, except the user searches for videos. However, the ranking algorithm for YouTube SEO works opposite to what Google SEO does. On YouTube, the video needs to have the maximum traffic exposure within the first 24 hours of its release to have a higher ranking.
Contrary to that, an article or content website can appear on the top ranking in Google even after a few hours of release, given it has the right amount of traffic. To get maximum exposure on YouTube, start by using an attractive title and thumbnail for the video that catches the eye of the viewer.
Update Website Content Regularly
Google has updated its algorithm to be stricter for content within the website. Websites that keep using the existing content suffer blows to their ranking. On the flip side, websites that regularly update the content get fresh rankings and also higher ones.
Updating includes changing the existing blogs, updating the content with original and listed data, updating the images and videos on the website, running a thorough gap analysis to detect missing content, and many other metrics to give the website a complete feel. This allows Google to study the website properly with their algorithm and recommend it when relevant searches are made.
Add Voice Search Optimization
Voice assistants are commonplace in modern websites that facilitate smoother and more convenient forms of searching. However, most websites do not optimize the voice search option for it to perform to its maximum.
In that case, a more advanced method is used whereby schema markup, a method through which search engines communicate, is integrated into the voice search option. This allows search engines to deliver updated and accurate results every time a particular search is made. However, this method requires a lot of research, especially integrating various and commonly used long-tail keywords in the system for accurate results.
Long-tail Keywords are a Must
One of the top SEO optimization tips, given that nearly 70% of the searches include long-tail keywords, is pretty self-explanatory that they can be immensely essential for your website. Consider them to be the gateway that satisfies the particular intent for searching for something specific.
Log-tail keywords are special keywords that are partially similar to general keywords. These keywords are extremely specific about a particular topic and usually contain three or more words. Initially, target keywords were searched the most, helping long-tail keywords maintain a good ranking due to their uniqueness. However, the trend has stayed the same with long-tail keywords driving the search components for most topics.
Conclusion
Executing an SEO strategy isn’t a get in get out type of work. It’s a continuous process and for a business to have a sustainable organic growth it needs to depend on someone working hands-on with the core concept of SEO. O+ is an end-to-end SEO company in India that focuses on tailoring SEO techniques for online business growth. While the tips and tricks mentioned here would give you a theoretical perspective, working practically and implementing with the right people can make your business scale in the long run.
FAQs
- How can SEO help you rank your website on Google?
SEO or Search Engine Optimization is a series of techniques and factors that allow a particular website to get displayed on Google SERPs. Techniques like accurate keyword placement, internal and external linking, technicality, and more such factors can drive a good ranking on Google SERPs.
- How can white-hat SEO help?
White-hat SEO refers to the method where ethical techniques are followed to improve the performance and the subsequent ranking of the website. In this method, the rules set by the search engines are followed along with abiding by the algorithm that it uses. Every technique used in this method is approved by the general standards which means ethical organic traffic.
