You finally decided to hire an experienced SEO team for your SaaS business to manage online marketing better and generate higher-quality organic leads. Congratulations on your decision! Requiring a dedicated SEO team for your business is a good sign of growth, and you are on your way to giving your rivals a competitive edge.
But hold on! Before you pick a random SEO solution you come across on the web, hear us out! You need to keep in mind a few factors before choosing a SaaS SEO agency to make sure the company will be able to serve your goal-specific needs. We have listed the top 5 factors you need to consider before signing a contract with an agency.
Understand Your Goals and Objectives
First and foremost, the SEO agency for SaaS should help you with goal setting and planning an effective marketing strategy. It’s evident that to achieve growth, you need to identify your short- and long-term goals and objectives to stay on track without getting diverted. So, choose a team that will help you set your goals and have a clear direction toward success.
You might want to look back and review your business activities over the past one or two years. Assess your achievements and failures to identify your strengths and weaknesses, and also measure the gaps or loopholes that might be present in your SaaS SEO strategies. A professional SEO agency will also ensure you follow a SMART framework (Specific, Measurable, Attainable, Relevant, and Time-bound) while setting your business goals.
Research the Agency’s Experience and Expertise
Learning more about the expertise levels and experiences of the SaaS SEO agency is another crucial parameter you need to consider while shortlisting several service providers. Research more about the track record, customer reviews or ratings, and the overall reputation of a SaaS marketing agency to determine whether they are the right team to work with.
Furthermore, try to get information on how long the agency has been in business and how much experience the team members have in your particular industry or niche. Talking about industry, try hiring a specialized team dealing with industry-specific SEO for SaaS, so that you get recommendations about your particular sector or niche to maximize outcomes.
Review their SEO Process
SEO is a comprehensive term including innumerable practices and approaches. However, not all of them would be right for your business. Some businesses even prefer acquiring unethical practices to gain quick results. And Google (or other search engines) will penalize such websites soon!
But you are here for the long haul, so it’s wise to adopt ethical and legal methods of SEO for SaaS, such as White Hat SEO. It is a technique that uses ethical and Google-approved approaches, such as creating great content using targeted keywords, writing proper meta descriptions, boosting site performance, and more.
Such practices will help to improve your search engine rankings, thus increasing organic traffic. Whatever their SaaS SEO strategy, ensure that your consultant works intending to boost your business growth.
Assess their Communication and Reporting
Will your SaaS SEO consultant be transparent with you regarding their work processes and progress? Ensure the SEO team values your business’s values and goals and is genuinely passionate about helping your company grow. Get the assurance that the consultant will keep you updated regarding their progress and further plans.
Moreover, your team needs to keep up-to-date news about the latest market trends because search engine optimization is a highly dynamic procedure. What might have worked yesterday may become obsolete today. So, ensure your SaaS SEO marketer follows the current SEO practices and future search engine algorithm updates.
Cost and Contract
While it’s a natural tendency for people to look for more affordable or cheap options, keep in mind that a good SEO agency is never ‘cheap’. However, it can offer you good value for money, ensuring you get the right services within a budget.
Moreover, a professional SaaS SEO company will offer packages to suit your specific business needs. Therefore, you can choose the kinds of solutions you need to achieve your business goals rather than going for one-size-fits-all packages, which are hardly effective in building brand identity. You can also request customized pricing plans as per your particular goals and requirements (choose a team that allows the same).
Also, before signing the contract, learn about the company’s terms and conditions, and ensure that it precisely mentions the project’s scope, specific deliverables, expectations of both parties, and payment details. You can also check whether the contract length is fixed or flexible. Try opting for a team that provides flexibility on contractual obligations.
How can an SEO Company Affect Your Business?
Good search engine optimization practices are the key to generating higher leads with minimal expenses. In addition, a good SaaS SEO strategy can improve your rankings on the SERPs (search engine result pages), thus bringing in higher-quality leads. So, here are the top reasons SaaS businesses need professional SEO for SaaS companies to handle their online marketing projects.
- Increase your website traffic
- Build brand loyalty and credibility
- Identify your customers’ needs and pain points
- Boost conversions, website traffic, and client engagement
- Deliver better user experiences and client satisfaction
- Improve your buying cycle
- Understand the eCommerce world, especially in your industry
- It is cost-effective and quantifiable
- It is a long-term and futuristic approach.
In a nutshell, working with the right SEO professional can change your business’s growth trajectory. Now that you know what to look for, it’s time to take the next step. So, feel free to ask questions to your SEO agency for SaaS to maintain transparency about all the work processes. You have the right to know your deliverables and expected outcomes. We hope you win the SEO game and boost your organization’s success.
Q. 1. What questions should I ask an SEO agency?
Before hiring an SEO SaaS specialist, ask the agency these questions –
- What is your approach to SaaS marketing?
- What are your qualifications and credentials?
- How do you measure success for our business?
- What outcomes can you expect?
- How will you communicate progress or changes made in the project?
- What is your philosophy of SEO approaches to maximize results?
- When can I expect noticing results?
If you receive positive answers to these questions, the agency might be the right one to work with.
Q. 2. What are basic SEO principles?
Before planning an SEO strategy, check whether you follow these ethical and approved approaches.
- Creating high-quality, informative content using target keywords
- Researching and optimizing ultra-targeted keywords and long-tail key phrases
- Improving site speed and user interface
- Optimizing your multimedia by compressing images, video, audio, etc.
- Improving the website’s mobile experience
- Building links to your content
- Structuring your website’s data
- Creating a mobile-friendly design
- Optimizing and improving your site’s speed
- Leveraging the power of analytics and tracking tools to check your site’s performance
Implementing these SEO principles will help to boost your website’s rankings and drive higher traffic. Increased traffic will further generate more conversions and customer engagement.