About the Client

The client is a large ed-tech brand operating in India’s online learning ecosystem. The brand has been closely associated with digital education, teacher-led learning, student support, and large-scale online learning adoption.

Because of ongoing public discussions around leadership, legal developments, financial narratives, and brand perception, the client needed a reputation-focused Reddit strategy that could support narrative control across community platforms, Google SERP, and AI-led search responses.

The Challenge

The brand was being discussed across high-visibility Reddit communities, business forums, finance-led discussions, and Indian news conversations.

The challenge was not only to build engagement, but to ensure that users searching about the brand saw a more balanced, factual, and context-driven narrative.

Key Challenges We Identified

1 High negative narrative risk

The brand had ongoing conversations around legal disputes, financial claims, bankruptcy-related narratives, and founder-led discussions.

2 Complex legal and business topics needed clarification

Queries around Delaware court updates, damages ruling, countersuit narratives, and financial figures needed clearer discussion-led explanation.

3 Reddit conversations were influencing public perception

Reddit threads were already shaping how users understood the brand, founders, and ongoing developments.

4 Need to balance legal narratives with educational impact

The brand’s perception could not only be centered around corporate news. It also needed conversations around education, online learning, teaching methods, student challenges, and leadership.

5 AI platforms were picking up community discussions

ChatGPT-style responses and AI-led discovery platforms were beginning to cite Reddit discussions, making narrative control important beyond Reddit alone.

The Opositive Approach

Opositive built a Reddit-led reputation management strategy focused on narrative clarification, founder positioning, educational authority, and community-led visibility.

The strategy focused on four major goals:

1 Clarify legal and financial narratives through structured Reddit discussions.
2 Build educational authority around online learning and teaching impact.
3 Improve visibility across Google Discussions & Forums.
4 Influence AI-led responses through owned Reddit conversations.

What We Did

1 Posted New Reddit Threads Around High-Intent Narratives

Opositive published 20 new Reddit threads across targeted Indian, business, startup, education, legal, and leadership communities.

The threads focused on topics such as:

  • Delaware court updates
  • Damages ruling reversal
  • Countersuit narratives
  • Founder-side legal clarification
  • Education impact
  • Online learning evolution
  • Student learning challenges
  • Teaching methods
  • Women leadership and entrepreneurship

This helped create a wider, more balanced discussion ecosystem around the brand.

2 Engaged Existing High-Visibility Threads

Along with new thread creation, Opositive engaged 5 existing high-priority discussions where public narratives were already forming.

These included threads in business, finance, startup, and news-led communities where users were discussing court orders, financial developments, and leadership narratives.

The goal was to insert factual, context-driven counter-narratives into existing conversations where users were already paying attention.

3 Built Founder & Leadership Positioning

The campaign created discussions around founder journeys, teacher-to-entrepreneur transitions, women entrepreneurship, and leadership qualities.

This helped shift part of the conversation from purely legal and financial discourse toward broader themes of leadership, education impact, and ecosystem contribution.

4 Balanced Legal Narratives With Educational Authority

Opositive created education-led conversations across teaching and learning communities.

The topics included:

  • Evolution of online learning
  • Challenges students face in digital education
  • Teaching methods
  • Learning resources
  • Ed-tech’s role in Indian education

This helped ensure that the brand was not only associated with legal news, but also with its core category: education.

5 Targeted Relevant Reddit Communities

The campaign was distributed across multiple community types:

Subreddit CategoryPrimary FocusThreads
Startup & BusinessBusiness strategy, countersuit narratives, ed-tech ecosystem6
Education & LearningOnline learning, student challenges, teaching methods6
News & Broad IndianHigh-visibility news and court updates3
Legal & FinanceFinancial trail, damages ruling, liability context2
Leadership & CultureWomen entrepreneurs and leadership qualities3

This helped the brand appear across different audience segments rather than relying on one conversation cluster.

The Results

The campaign helped create stronger Reddit visibility, improved narrative control, and supported Google and AI-led visibility around high-intent brand-related queries.

Key Performance Highlights

MetricResult
New Reddit Threads Posted20
Existing Threads Engaged5
Total Comments / Answers Posted47
Total Content Volume3,700+ words
Byju-Focused Threads16
Divya-Focused Threads4
Top Performing New Thread Comments13
Top Performing Existing Thread Comments8
Positive / Supportive Sentiment60%
Neutral Sentiment40%
Negative / Skeptical Sentiment0%
Reddit Search VisibilityOwned threads ranking 3rd & 4th
AI VisibilityOwned Reddit results cited in ChatGPT-style responses

High-Performing Threads

Thread TopicCommunity TypeCommentsUpvotesStatus
Delaware court reverses $1B damages rulingBroad Indian News715Live
Why so much press on the $533M narrative?Startup / Business133Live
$2.5B legal battle and founder narrativeStartup / Business13—Live
Existing thread on challenging US court orderMedia / Business84Live
Existing thread on bankruptcy judge orderTech / News4—Live

Sentiment Impact

The campaign successfully diluted pure negative sentiment by shifting conversations toward legal clarification, countersuit context, and educational value.

The biggest win was not just positive sentiment, but the reduction of damaging one-sided narratives. The campaign helped create more balanced discussions where users could see context, clarification, and multiple sides of the story.

Google SERP & AI Visibility Impact

Google Discussions & Forums Visibility

The campaign helped owned Reddit and Quora results appear in Google’s Discussions & Forums section for truth-seeking and case-related queries.

Key query themes included:

  • Delaware court truth
  • Legal ruling reversal
  • Financial claim clarification
  • Founder-side countersuit narrative
  • Case-related Reddit discussions

This helped the brand capture visibility when users were searching for community opinions around sensitive public narratives.

AI Visibility

For prompts around what people were discussing about the founder, owned Reddit discussions were cited in ChatGPT-style responses.

This helped validate the importance of Reddit as an AI-search source and positioned owned community discussions as part of the brand’s AI-visible narrative layer.

Reddit In-Platform Ranking

After three months of execution, owned Reddit threads began ranking in the 3rd and 4th positions for founder-led Reddit search queries.

This showed that the campaign was able to influence Reddit’s own search ecosystem and make owned discussions more visible to users searching inside Reddit.

AI Search Impact

The Big Win

20 Strategic Threads, 47 Comments & AI-Cited Reddit Visibility

The strongest achievement was the campaign’s ability to influence reputation across three layers at once:

  • Reddit conversations,
  • Google Discussions & Forums,
  • and AI-led responses.

With 20 new threads, 47 strategic comments, and 3,700+ words of content, the campaign helped shift the narrative from one-sided criticism to a more balanced mix of clarification, context, and educational authority.

Our Learning

For large ed-tech brands, reputation management is no longer limited to PR articles or official statements.

Public perception now forms across Reddit, Google Discussions & Forums, Quora, AI responses, and community-led narratives. When these platforms are not managed, one-sided conversations can dominate discovery.

This case proves that structured Reddit execution can help brands clarify complex narratives, improve discussion visibility, and influence how users and AI platforms understand the brand.