Shopify SEO Services
Having a mind-blowing, stunning Shopify store is not enough in today’s competitive eCommerce landscape. To gain an edge, you will need a well-built SEO plan that you can follow, which will result in getting international visitors to your website, better search rank, and increased income.
Shopify SEO is inherently different—it takes a unique approach to successfully resolve platform-specific issues and release the full potential of your store. An experienced Shopify SEO agency can help you maneuver through this complex reality, allowing your store to rank higher, attract more customers to visit, and ultimately convert them into repeat customers.
150+ Reviews
150+ Reviews
150+ Reviews
Why Your Shopify Store Needs a Shopify SEO Expert
Shopify is robust and has its own challenges with regards to SEO. However, while Shopify is an excellent platform, some stores have been left with frustratingly inflexible URL structures that make optimization a chore, and unfortunately, there’s little most can do without a solid understanding of Shopify SEO. Key problems — like duplicate content, page speed, and control of technical SEO elements— are often constrained as well.
From site structure optimization, to high-quality backlinks, an expert ensures that your store is search engines food, so you can reap the benefits of long-term success and sustainable growth!
Comprehensive Shopify SEO Services for Growth
In essence, we provide exceptional Shopify SEO services that will secure more visibility and conversions for your store.
Here’s how we do it:
Shopify Website Audit & SEO Strategy
No SEO campaign can get started without a proper audit. Our Shopify SEO experts review potential issues and opportunities with a data-driven approach to explore and evaluate your store’s technical, on-page, and off-page performance. Then a tailored SEO approach is developed that will be goal-focused using data-based information.
Technical SEO for Shopify Stores
Technical SEO is the foundation. From optimizing site speed and mobile friendliness to resolving crawl errors and setting structured data, everything is done to work with the search engine to make your business more visible. We also solve duplicate content problems and align your store with all technical SEO best practices!
On-Page SEO for Shopify Stores
On-page optimization is an essential component of a successful strategy for driving organic traffic. This involves thorough keyword research, optimizing product and category pages, and fine-tuning meta tags, headings, and internal linking structures. We try to be highly relevant to search engines and users.
Off-Page SEO & Link Building for Shopify
You should focus on building authority to rank! Off-page SEO is another integral part of our e-commerce SEO services, which include backlink building, PR, & brand mentions to improve your e-commerce store’s credibility & its search engine rankings.
Shopify Website Optimization Checklist
Shopify is a unique beast, and you need to approach its optimization differently. Here’s
a guide to the top areas to monitor:
Platform-Specific Technical SEO
- Robots.txt & sitemap.xml by Shopify that cannot be customized.
- URL structures are predefined (e.g., /collections/, /products/) and cannot be customized freely
- Duplicate URLs are common due to collection filtering.
- Most significant customization options (redirects, lazy-load, mincryption) are leveled as third-party apps.
On-Page SEO Differences
- Shopify has some restrictions on the URL structure (/products/, /collections/, /pages/).
- Third-party apps are required to bulk edit meta titles and descriptions.
- Limited ability to customize H1 tags (product names are usually fixed as H1).
- Navigation that uses AJAX in certain themes may block crawling.
Speed Optimization Differences
- Full-Page Caching is not supported in Shopify.
- Bloated themes can slow down page load speeds.
- Third-party scripts and apps can impact performance.
- You get automatic image compression and no manual control.
Link Building & Off-Page SEO
- Not as much control over internal linking (like some other platforms)
- Manual canonicals should cover mismatched pages.
- Your URL for blogs is always /blogs/news/, and you can’t change that.
Blog & Content Strategy
- Limited blog structure
- Not include some more advanced blogging features, like custom categories and related-post linking.
- It needs third-party applications to enable blog SEO and AMP support.
Structured Data (Schema Markup)
- For products, Shopify automatically adds structured data with minimal room for customization.
- You need to code custom schema (JSON-LD) yourself or use an app.
Local SEO & GMB Optimization
- Apps are needed to enable built-in Google My Business (GMB) integration.
- The store locator features are only supplied via third-party apps.
CRO & UX Differences
- Shopify checkout is locked (requires Shopify Plus to customize).
- Apps do pop-ups, email capturing and conversions
Case Studies – See How Our Shopify SEO Services Work
Increased organic traffic by 75% in 8 months, sales up
by 30%
50% increased conversion rate by raising average positions of targeted keywords by 25 positions.
7 times organic clicks and 3 times cart bounce back with enhanced site visibility.
Partner with Opositive, Leading Shopify SEO Agency
SEO is an ongoing process that requires expertise and dedication. That’s why working with a specialized Shopify SEO agency helps you stay ahead of the competition.
- Drive Targeted Traffic – Optimize your store to attract high-intent shoppers and boost visibility.
- Increase Conversions – Enhance user experience and optimize product pages for higher sales.
- Achieve Sustainable Growth – Implement data-driven strategies that deliver long-term success.
Ready to scale your Shopify store? Let’s build a strategy that drives results
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