The client is a premium global sportswear and athleisure brand with a dedicated Indian digital storefront. The brand operates in a highly competitive category where branded search visibility, technical accuracy, and regional search relevance play a major role in organic performance.
The objective was simple but business-critical: help the Indian website regain authority and visibility in India-specific search results.
The brand had strong global recognition, but its Indian website was struggling to establish the right search authority in the Indian market.
The biggest issue was that the global .com version was outranking the India-specific website for important branded searches. This created confusion for users and reduced the organic visibility of the Indian storefront.
The branded keyword had massive search demand, but the India-specific website was not ranking in the top position. Instead, the global website was taking visibility in Indian SERPs.
The website had incorrect hreflang language tags, which made it harder for Google to understand which version should appear for Indian users.
The Indian website had a weaker authority profile compared to the global domain, making it harder to compete for branded queries.
Important pages had suboptimal meta titles and descriptions, reducing their relevance and click potential.
Several pages were pointing authority toward the global domain instead of strengthening the India-specific website.
The brand also had limited visibility across AI-led search environments. Its presence across LLM-driven discovery journeys needed improvement.
Opositive built a focused SEO recovery and authority-building strategy to help the Indian website reclaim its rightful position in branded search.
The strategy was built around three core goals:
A complete hreflang audit was conducted to identify incorrect implementation across the website.
Opositive corrected the language and regional targeting signals to help Google understand that the India-specific website should be prioritized for Indian users.
This helped improve regional relevance and reduced confusion between the global and India-specific domains.
Canonical tags were reviewed across key pages.
Incorrect canonical configurations pointing toward the global website were corrected. This helped restore authority to the Indian domain and ensured that important pages were self-referencing properly.
A full meta audit was conducted across key pages.
Meta titles and descriptions were rewritten to improve:
This helped strengthen how the website appeared in branded and category-led searches.
A branded backlink acquisition campaign was executed to improve the authority of the Indian website.
The focus was on acquiring high-quality, brand-relevant links that could support the domain’s credibility and help it compete against the global website.
Opositive also worked on branded guest posting across high-authority websites.
This helped create stronger off-page validation and gave search engines more confidence in the Indian website’s relevance.
An AI and LLM visibility audit was conducted to understand how the brand appeared across new-age search environments.
The focus was on improving:
The campaign helped the India-specific website regain branded authority and visibility in Indian search results.
| Metric | Before | After |
|---|---|---|
| Branded Keyword Ranking | Not ranking on Page 1 | #1 position on Google India |
| Visibility vs Global Domain | Global website outranking Indian website | Indian website ranks above global domain in India |
| hreflang Implementation | Incorrectly configured | Proper India targeting corrected |
| Canonical Tags | Incorrectly pointing to global website | Self-referencing authority restored |
| Branded Backlinks | Weak branded profile | High-quality branded backlinks acquired |
| LLM Traffic Visibility | Low AI/LLM visibility | Users increased from 240 to 557 |
| Sessions from LLM Visibility | Lower session contribution | Sessions increased from 336 to 835 |
Along with traditional SEO improvements, the campaign also improved AI-led traffic visibility.
The brand saw:
This shows that improving technical SEO, entity clarity, and authority signals can also support visibility across AI-led discovery channels.
The India-specific website successfully reclaimed the #1 position on Google India for the main branded keyword.
This was a major visibility win because the Indian website moved above the global website in India-specific search results.
For global brands operating in India, branded search visibility is not guaranteed. Even if the brand is well-known, technical errors like incorrect hreflang, weak canonicals, and poor regional targeting can cause the wrong website version to rank.
By fixing technical SEO foundations, strengthening branded authority, and improving AI search readiness, Opositive helped the Indian website reclaim its rightful visibility in search.
Opositive helps brands fix technical SEO gaps, build authority, and grow visibility across Google, AI Overviews, ChatGPT, Perplexity, Gemini, and other discovery platforms.
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