Agentic Search Optimization: The Future of AI-Driven Search
Objective This guide explains what Agentic Search Optimization is, how AI agents discover, evaluate and recommend brands, and what it takes to become the business…
Hitendra Singh Rathore
AI Strategy & Innovation Head @ Opositive.io
About Hitendra
Hitendra is a technical SEO professional with 7+ years of experience optimizing websites for search engines and improving their visibility, ranking, and traffic. He has grown from an SEO trainee to a team leader, and now heads AI Strategy & Innovation at Opositive.io.
He has worked with 65+ clients across retail, e-commerce, hospitality, healthcare, SaaS, and finance. Alongside SEO, he brings a strong background in web development, design, and programming, with expertise in PHP (Core & OOPs), JavaScript, and CSS.
He is skilled at using generative AI (GPT-4, GitHub Copilot, Bard) for advanced SEO automation and strategy, building AI-search visibility for brands.
“Building AI-search visibility for brands, from technical foundations to the models that now decide who gets found.
Specialization
AI SEO,
Technical SEO & Full-Stack Engineering
Education
B.Tech,
Computer Science & Engineering
Jaipur Engineering College
· 2012 - 2016
Experience
AI Strategy
& Innovation Head, Opositive.io
4 yrs 4 mos at Opositive
· ex-SEO Team Lead
Skills
PHP,
JavaScript, CSS, Python
Generative AI: GPT-4, GitHub
Copilot, Bard
Clients
65+ brands
served
Retail, e-commerce,
hospitality, healthcare, SaaS, finance
