An IIT Delhi alumnus with a Master’s in Artificial Intelligence, Ravi Soni is a pioneer in building AI-native brand ecosystems. With over 12 years of expertise, he has scaled Obbserv Group into a 150-member powerhouse, driving exponential growth for global giants including Amazon, Swiggy, the World Bank, and Y Combinator-funded startups.
Ravi is the architect behind the 3C Framework (Create, Converse, Command) and the TEO Wheel methodology—frameworks he has shared at premier forums like IIM Ahmedabad and IIT Delhi. Through his ventures—Obbserv AI, O+io, and SCRUB—he bridges the gap between deep-tech AI and market dominance. From hyper-realistic generative content to advanced GEO (Generative Engine Optimization) and AI-driven reputation healing, Ravi empowers brands to move beyond traditional marketing into a future of precision, personalization, and ad-free exponential growth.
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